Why? The Question That Must Be Answered

by Tricia

in Author Blogger, Community, Influence

Why?

Why do you want people to read your blog? Like you on Facebook? Follow you on Twitter? Why do we want this “social” aspect at all?

Which of these best describes your response?

1. Everybody is doing it. This is a common refrain among authors and journalists and bloggers. Social media is trendy and no one likes to be left behind, right?

2. Everybody told me I had to do it. Another very common response, because no one likes to be in the dark and it’s easier to just jump onto social media just to say YOU ARE on social media and deal with the ramifications of how to use it later. This answer does lead to quick social media burnout.

3. I meet amazing people. This is a great side effect, isn’t it? There are fabulous and interesting and helpful people using social media. Plus, it’s really fun. (Good! This is the first step to using social media well.) But all the amazing people in the world are still not enough.

4. I find referrals and jobs and all sorts of good stuff on social media. I hear this a lot now too and I LOVE it. Great job, everybody. And if you’re not here yet, you soon will be, if you set up a simple strategy for your social media positioning. Read on.

5. The people I engage with on social media purchase what I sell sooner, thus shortening my sales cycle. In author/journalist/blogger speak, this means, you meet an editor on Twitter or LinkedIn, they go to your blog/website and check you out, and then send you an email with an assignment, buy an infoproduct or a book from you, or ask you to guest post on their blog.

What was your response?

  • 1 and 2 are why I got on social media in 1995. Never fear, you will soon be at 3 or 3 and 4.
  • 3 is just the awesome side effect of this fun journey. Now how can you transform into 4?
  • 4 is the beginning of your ROI measurement. How can you begin to strategize your social media usage to be able to track it conclusively like in 5?
  • 5 is standard ROI measurement. This is what social media strategists such as myself are focusing on these days.

For today’s ASJA workshop, I’ve prepared two downloads (pdf) for you to use to move your response into the higher numbers: (these are free and shareable)

Blog_Website as a Content Hub is a mindmap (created with Mindmeister; create your own or draw in your channels that bring traffic to your blog/website on this pdf)

The Art of Positioning on Social Media is a worksheet to develop your positioning strategy using social media. It also can be used to develop your blog theme, voice, and focus. These four questions first appeared on this post at ProBlogger in March 2011.

For more resources like this, please sign up for my twice a month email newsletter! In it, you’ll get my fresh ideas on positioning using social media, how to develop your blog and social media to support each other, and other ideas from the mind a publishing industry expert and social media strategist.

I’m also teaching a social media class that starts on June 13 at WriteBlogLearn.com, entitled The Social Network(s): A Field Guide for Authors. It runs for 6 weeks and is great for new and veteran bloggers alike. It comes with in-depth class lectures, assignments (using Moodle) and email support. After you’ve completed this class, you will know exactly what you story you’re sharing, what audience you’re aiming it for, the engagement that works best for you and “lights you up,” and how to measure your influence. Plus, we’ll have a whole lot of fun to boot! I no longer offer one-on-one consulting, so my classes are the only way to work with me in 2011 and into 2012. I hope you’ll join us.

Kathy June 5, 2011 at 1:14 pm

Yikes! I have to admit that I answered #2 – “Everyone” told me I needed to do it. Ok, so I FINALLY joined Facebook – but honestly, all it is (at least so far, for me) is a bit distracting. I have had a lot of people asking me to be their “friend” – but don’t actually send me a message introducing themselves, etc. I much prefer a more personal approach.

As far as Twitter is concerned, I did a couple of experiments with sending “info” tweets – just general “just another day” type of updates, peppered with the occasional link to a website or product. Interestingly, while the sites I promoted would get a couple of hits (but no sales that I can attest to yet), I cannot seem to strike up many conversations with others. There is one self-published author who I follow who only tweets the name of the book and the Amazon link. But, I never hear anything “personal” about her – no real interaction.

On a more positive note, because I have finally clocked some “social media hours” I CAN say that I’ve “met” a few people who do interact and respond. More on Facebook, and far less on Twitter.

So, I guess what I’m trying to say is that I have a ways to go to feel like I am really contributing to the community within each social media venue.

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