A few folks have mentioned to me in recent weeks that they believe Twitter will function as a stronger business app than Facebook. Why?
1. It’s easier to find good up-to-date info on Twitter. The new Facebook redesign (as Twittery as it is) just doesn’t cut it.
2. It’s easier to broadcast business happenings on Twitter, which can be reTweeted out to huge amounts of people. My Tweets are roaming around the Web much more than anything that happens on Facebook (the setup is different, true). But Twitter allows me to reach folks I can’t reach myself. I then gain them as followers and my network broadens.
3. It’s easier to keep up with thousands of people on Twitter. Even without the use of TweetDeck, I find Twitter much easier to use. Facebook this week is a clunky mess, but once I get used to it, I’ll love it again. However, I adore Twitter.
4. Facebook’s experimentations with design and ads clunk up the usability. Perhaps it will improve as time goes by. To me, Twitter is a lean machine. I can track what almost 4,000 people are doing on an up-to-the-minute basis. True, I don’t see it all, but I see enough. If I was trying to grab snippets from my 2600 Facebook friends, I’d be there all day.
If you’re not on Twitter, why not? Find me here.