I’ve had a lot of folks ask me what blogging books do I like. As you know, I own pretty much all of them. It’s just my nature. I like information, lots of information, so I tend to overwhelm my bookshelves. Let’s face it: I’m keeping the booksellers in business. Seriously.
The first book I will say LOVE IT! Problogger: Secrets for Blogging Your Way to a Six-Figure Income by Darren Rowse.
If you are buying a book on blogging (whether for your business or your personal blog), this is the one book everyone needs to have on their shelf. Don’t believe me? Check out http://www.problogger.net on the Web. This book is your manual. Reviews say to also buy Blog Schmog by Robert Bly (I have it, but haven’t read it yet. I’ll let you know in a later post!)
Clearing Blogging by Bob Walsh is a nice intro to blogging. A bit outdated if you know what a blog is and why it can help you, but the principles are still there. I recommend everyone (whether looking for a job or project currently) should be blogging (author Penelope Trunk was the one who first said it, or the second who said it, can’t remember). It gives prospective employers and managers a way to find out more about you that you can control. It can also shift your Google resume to the positive side (see this post about that). I say LOVE IT!
Clear Blogging sets out to answer in nontechnical terms what blogging has to offer and why and how you should blog. If youve never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why blogging has shaken up mainstream media, and how a blogger can end up on CNN. If youre just starting to read blogs, Clear Blogging is your native guide to the blogosphere, covering how to get the best, most interesting information with the least amount of time and effort. The main course of Clear Blogging shows what you stand to gain from blogging, and how you can go from your first post to being welcomed aboard the blogospheres A-list.
The final book to which I give the LOVE IT designation is Robert Scoble and Shel Israel’s Naked Conversations: How Blogs are Changing the Way Businesses Talk With Customers.
Publisher’s Weekly writes,
For the past five years, Microsoft employee Scoble has maintained one of the most popular blogs on the Internet. Mixing personal notes with passionate, often-controversial commentary on technology and business, his blog is “naked”—i.e., not filtered through his employer’s marketing or public relations department—a key part of its appeal. In this breezy book, Scoble and coauthor Israel argue that every business can benefit from smart “naked” blogging, whether the company’s a smalltown plumbing operation or a multinational fashion house. “If you ignore the blogosphere… you won’t know what people are saying about you,” they write. “You can’t learn from them, and they won’t come to see you as a sincere human who cares about your business and its reputation.” To bolster their argument, Scoble and Israel have assembled an enormous amount of information about blogging: from history and theory to comparisons among countries and industries. They also lay out the dos and don’ts of the medium and include extensive statistics, dozens of case studies and several interviews with famous bloggers. They consider the darker aspects of blogging as well—including the possibility of getting fired by an unsympathetic employer. For companies that have already embraced blogging, this book is an essential guide to best practice.
Next time, I’ll hit some books that aren’t worth picking up (LEAVE IT). In the meantime, have a great weekend! May your communication efforts be read and understood!